I watched an AI agent take calls, write briefs, build decks, and run an entire marketing day, start to finish. That was my moment of light.
The workshop that
changed how I see everything.
There was a moment, sitting in a room, watching multiple AI agents coordinate with each other in real time, where the fog lifted. These weren't just productivity tools. They were entire workflows, thinking and executing in sequence, mimicking the rhythm of a human work day.
And I thought: this is exactly what SEO has been waiting for. Not to be replaced, but to be freed. Freed from the tedious, the repetitive, the mechanical. So the strategist in the room can do what only a strategist can do.
That's when I stopped thinking about AI as a tool and started thinking about it as infrastructure. And I started building accordingly.